Shmuel is the President of City TLV, a Director at Ben-Tovim Consultants Ltd. and a Board member of the International Harp Contest. His career has covered both the private and public sectors. From 2005 to 2010 he was seconded to the Embassy of Israel in London as Minister for Economic Affairs. Previously he had a tour of duty in New York where he became a regular at the Met.
From 1998 to 2005 Shmuel served as Mayor of Kfar Shmaryahu, where he pioneered unique concert and theatre series. He holds a BA in Economics and an MBA from the Hebrew University.